Concept

“Nature Hedonist is a Sustainable linen wear for free spirits and young souls, love for nature, environment & community” honouring nature’s four elements is the main idea behind the brand.

Honoring the four elements of nature

FIRE

WATER

AIR

EARTH

Colors

The brand’s primary color palette features Oatmeal and Blue Charcoal, symbolizing sand and rocks. The secondary palette draws inspiration from flames, the deep ocean, and the sensation of a light breeze.

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11-1001 TCX White Alyssum

Oatmeal

P 174-15C

Blue Charcoal

Clothing tags

The tag features a minimal design printed on recycled cotton cardboard, emphasizing the brand’s core value of sustainability.

Shopping bags

Tote bag

Packaging

We developed a packaging set for each element, incorporating the designated colors and symbols. The concept was to match the packaging with the color of the outfit purchased, ensuring clients experience the brand fully.

Fire

The Red Flame color was dedicated for the Fire element, drawing inspiration from the warmth and vibrant energy of fire.

P 46-7-C

Red Flame

Shopping bag

Gift box

Air

The light breeze shade, a dusty green hue was selected for the Air element, representing lightness and the sense of ease.

P 133-10 C

Light Breeze

Notebook

Wrapping paper

Water

The Water element is represented by a deep ocean shade that immerses you in a refreshing sensation.

P 119-8 C

Deep Ocean

Collection leaflet

Thank you card

Earth

Same as the brand's main color, Blue Charcoal was dedicated to Earth element.

P 119-8 C

Blue Charcoal

Earth tag

T-shirt roll

Typography

We selected a blend of typography styles to convey both modernity and elegance. Our goal was to give the brand a contemporary, youthful vibe while also evoking the sophistication of a fashion magazine editorial.

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logo font

neufreit

nature hedonist

abcdefg
hijklno
pqrstu
vwxyz

Print title font

Denike

organic, tribal, earthy

abcdefg
hijklno
pqrstu
vwxyz

1234567890

Digital titles & text fonts

gilroy extrabold
& gilroy light

The beauty of linen

abcdefg
hijklno
pqrstu
vwxyz

abcdefg
hijklno
pqrstu
vwxyz

Pattern

Integrating the logo’s graphic elements into the product reinforces the brand identity and enhances recognition. We created fabric patterns featuring the logo elements in shapes that symbolize the sun, energy, and meditation.

Block print patterns on linen

Guidelines

We developed brand and social media guidelines for the marketing and development teams to adhere to. These guidelines detailed the specific roles of each color, font, and shape, ensuring they are used consistently and harmoniously across all platforms.

Guidelines & Lookbook
Email Templates

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