Rassif

BRANDING

PACKAGING

Brand identity & packaging for a coffee shop

LEBANON

Logo

Rassif, meaning sidewalk in Arabic, is a trendy coffee shop offering a variety of coffee and sandwiches. The brand aims to become the city’s go-to spot, so we designed the logo to reflect urban roads and the surrounding chaotic buildings.

Identity

For Rassif, we developed a lively brand identity that resonates with the city vibe. Featuring a deep yellow color and playful typography, we designed a standout city illustration as the brand’s centerpiece. The menu, styled like a newspaper, is filled with custom graphics and information, emphasizing the diversity of the menu.

Packaging

Rassif’s menu offers a variety of items, from sandwiches and freshly baked pastries to a wide selection of coffee beans. The packaging was specifically designed for takeout and delivery services, with all designs featuring the iconic Rassif city, which has played a key role in establishing strong brand recognition.